What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info

Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Baxter Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Nebraska Humane Society
Keep Omaha Beautiful, Earth Day Omaha
Omaha Children's Museum, Boys and Girls Club of the Midlands

Subaru Love Promise Heart

Love Promise Stories from Baxter Subaru

Subaru Loves the Earth and Chandler View!  –  Charlene B

Subaru Loves the Earth and Chandler View!

This spring, Baxter Subaru came to our school to help us plant the perennials sent to us by Subaru Loves the Earth. They brought tools, organic soil, and a bird feeder for our school. It was a very special evening for us as we headed off to the school board meeting afterwards to receive our US Department of Education Green Ribbon School Award. Thanks to Baxter Subaru for helping us plant our island garden with wonderful pollinator plants!


Warmth and Hope Care Packages for Cancer Patients  –  Alisha P

Warmth and Hope Care Packages for Cancer Patients

The Leukemia & Lymphoma Society (LLS) – Nebraska Chapter was proud to partner with Baxter Subaru in Omaha, Nebraska during June’s “Subaru Loves to Care” month to support cancer patients. A total of 80 blankets and 10 care kits were delivered to the new Fred and Pamela Buffett Cancer Center at Nebraska Medicine. LLS and Baxter executives delivered the gifts to patients undergoing treatment in the hospital’s infusion rooms. The patients were extremely appreciative of the kind gesture. It was both a humbling and touching experience to interact with the patients. One of them, a woman, said she was fighting cancer a second time. She has to win the fight, she said, because she has four grandchildren to live for. The warrior grandmother proudly posed for a photo with her blanket and Baxter staff. Baxter General Manager Michael Bennett told LLS that her bravery and positive demeanor made him teary. The entire experience was life-changing for each of us. We can’t thank Baxter Subaru enough!


Easter Egghunt  –  Ashley E

Easter Egghunt

Here at the Westside Boys & Girls Club, we held our 3rd Annual Easter Egg hunt. Baxter workers came out and did a fantastic job helping with the games, bounce house, food, etc. It was really nice to see the Baxter workers talking to parents and members, helping out whether it was with carrying trays for families to the tables or assisting where needed. They even bust a move with the kids while the DJ played some of their favorite songs. It was nice to see the look on the members face when they saw that even grown ups can dance! We were so grateful to have a group of people that dedicated their weekend to making sure our event was successful. Thanks Baxter!!


Omaha Burke High School Mural Story  –  Brian A

Omaha Burke High School Mural Story

The art department at Burke was contacted by our local Subaru dealer and Brent McCoid specifically about a mural project in the newly renovated waiting area of their showroom. The art teachers discussed how to approach this request and which students we should include. We talked about the art club or the painting students or the Advanced Placement students. We settled on the AP students since their class period was the lunch hour and potentially the best to travel to the dealership to work. Next we approached the students themselves and they were very eager for the opportunity. The students were willing to go during class to the dealer and some were able to work after school, but not many. This group is a very involved group who are balancing school groups and clubs with sports and part time jobs. In the end we decided to create the murals on large canvases to be installed at the dealership. We then met with Brent and another employee during class and bounced ideas off of each other. The students had some sketches and we ended up combining some of the designs to narrow down to 4 ideas that involved children and of course, Subaru cars! When then spent every class period and many working lunches over the next 4 weeks to create some vibrant, creative, imaginative murals to hang at the dealership. The students were literally painting still as we walked out of the classroom to deliver the paintings. The kids worked extremely hard and learned a LOT about commissioned artworks!


Baxter Subaru raises over $10,000 for Make-A-Wish!  –  Lauren P

Baxter Subaru raises over $10,000 for Make-A-Wish!

Baxter Subaru raised over $10,200 to help make more Nebraska wishes come true during the Subaru Share the Love Campaign. Baxter's gift will fully fund a wish from a child battling a life-threatening medical condition in Nebraska. We truly appreciate Baxter Subaru's support of our mission, we thank every staff member who shared about the power of a wish and the impact it has on our children.


Nebraska Humane Society & Baxter Subaru  –  Pam W

Animals at the Nebraska Humane Society are incredibly lucky to have Baxter Subaru in their corner. The dealership has been an active partner of the shelter, sponsoring our Walk for the Animals and encouraging their employees to participate. The “Walk” is our biggest annual fundraiser and allows everyone, from runners and joggers to cat nappers and couch potatoes, the opportunity to help homeless animals. Walking with our dogs is so simple, but it strengthens the human-animal bond, and allows our entire community to engage and be a part of our mission. In 2017 Baxter furthered their commitment to helping animals by offering a memorial for a little abused dog who was, coincidentally, named Baxter. The Baxter memorial fund will continue to help animals on a yearly basis. Our goal is to rescue and return, or rehabilitate and rehome, animals who need a second chance. With Baxter Subaru’s support, we are making that happen. We offer up a huge tail-wag of thanks to Baxter Subaru for their love promise in championing the cause of homeless animals in Omaha, Nebraska.


Subaru and Omaha Children's Museum  –  Michelle C

Subaru and Omaha Children's Museum

In 2016, Omaha Children's Museum celebrated its 40th birthday as a special place where young children can engage their imagination and create excitement about learning. As our 40th anniversary sponsor, Baxter Subaru was a part of each and every celebration in this milestone year for the museum and played a major role in supporting our exhibits, special events and so much more. What is unique about partnering with Baxter Subaru is their commitment and dedication to being a part of the collaboration, supporting exhibit design, creative marketing, and ultimately serving families within the Omaha community. We are so proud we could share this momentous year for Omaha Children's Museum with an organization like Baxter Subaru.


Boys and Girls Club of the Midlands  –  Ivan G

Boys and Girls Club of the Midlands

We cherish our partnership with Baxter Subaru and being part of the Love Promise. Baxter Subaru have involved their employees with several of our Clubs and have taken a hands on approach with sharing the love. The share the love campaign has also given a higher profile to the Clubs in Omaha and Western Iowa that have allowed us to garner additional support, which can be added to the Subaru contribution, to offer our cutting edge programs in literacy, STEM, graphic arts, digital arts, traditional arts, character and leadership development and healthy lifestyles to more than 2,000 members per day. It’s partners like Baxter Subaru that make Omaha a tremendous community that is always striving to be better and always looking out for fellow citizens in need. Our mission focuses on serving the kids who need us most and helping them become productive members of society and Baxter Subaru helps us fulfill that promise to our members by fulfilling their love promise in the community!