The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Baxter Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Nebraska Humane Society
Keep Omaha Beautiful, Earth Day Omaha
Omaha Children's Museum, Boys and Girls Club of the Midlands
 Subaru Love Promise Heart

Love Promise Stories from Baxter Subaru

Subaru and Baxter Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Boys & Girls Club Support Members During Pandemic  –  Elizabeth D

The pandemic posed new challenges for Boys & Girls Clubs of the Midlands and the youth they serve. Being able to stay connected and provide support continued to be a top priority for the Clubs during the shutdown. Prior to re-opening the Clubs, Millard Central Boys & Girls Club utilized V.O.I.C.E. (Virtual Online Interactive Club Experience) programming to keep members engaged and safe. "Since reopening with many restrictions, it can be quite challenging to create new programs that follow guidelines and still have that high level of fun." said STEM Director Andile Mahlangeni-Bydon. They found tournaments have been a big hit at the Club in the recent weeks! Some popular tournaments include Retro Video Games, Dance Dance Revolution, Carpet Ball, 3-Point Basketball Contests and Arts & Crafts. Winners of each tournament received special awards! "We love them because of the competitiveness, the ability to create healthy social interactions and the many teachable moments our staff can utilize during that time." said Andile. Thanks to the generous support of Baxter Subaru, Boys & Girls Clubs is able to provide safe, engaging programing to Omaha's local youth.

Supporting Food Bank for the Heartland  –  Angie G

Across the Heartland, families continue to struggle with the economic impact of the COVID-19 pandemic. Many are seeking emergency food assistance for the first time. Thank you to Baxter Subaru and its extraordinary employees for supporting Food Bank for the Heartland during this crisis. Baxter Subaru donated 160,000 critical meals for children, families and seniors across Nebraska and western Iowa. Baxter Subaru employees also volunteered at one of the Food Bank’s mobile pantry sites during the summer distributing meals to at-risk children. From March 20 to August 7, the Mobile BackPack program provided 421,175 children’s meals. We are grateful to Baxter Subaru for generously supporting Food Bank for the Heartland’s mission!

Subaru Supports Shelter Pets  –  Pam W

Thank you, Baxter Subaru, for continuing to share the love and mission of the Nebraska Humane Society in 2020. Baxter’s ongoing support, through both funding, and resource donation, allows us to continue serving pets and their owners in our community, even during the pandemic. The “Subaru Loves Pets” Grant Program has helped us fund shots, spays and neuters to prepare pets for an adoption event. Baxter offered up their showroom and dog park to our trainers as an offsite location for obedience classes. And Baxter also pledged support for our Black Tie and Tails event and the Margre Durham Walk for the Animals, as our fundraising efforts go virtual in these uncertain times. Baxter Subaru is a community champion and we are so grateful they “love pets!”

Mystery of the Creaking Steering Column  –  Mary M

Exceptional service: Just barely out of warranty, my 2016 Legacy developed a “ creaky-door” noise in the steering column with turns. I brought it to Baxter Subaru Service department for evaluation. As the noise was intermittent, mechanics were unable to duplicate it on 3 separate occasions. As you can imagine, this was very frustrating for me. Mechanic John inspected the steering column and assured me that the car was safe to drive. As the noise persisted , I brought my car back for further evaluation. Service Manager Dylan Page assured me that he would do all in his power to get the problem solved . He remained professional and patient and kept me updated over the few months we worked on this problem.Mechanic John worked, also with professionalism and patience ,under Dylan’s direction to find and fix the problem. Amanda who answered my texts to Dylan while he was out of office (getting married) suggested that I try to record the noise. From these recordings Dylan and John were able to determine that the noise might be related to use of the blinkers . John replaced the blinker switch and the noise has not recurred since. Dylan was able to cover the work under warranty for which I am very grateful. Thanks to all !! I will continue to come to Baxter Subaru Service Department for all my Subaru Service needs because they give exceptional service. Sincerely , Mary Minturn

Baxter Subaru Lights The Night 2019  –  Kate H

Leukemia & Lymphoma Society is proud to be aligned with Baxter Subaru and their support of our community. Thanks to dedicated sponsors like Baxter Subaru, funds raised from The Leukemia & Lymphoma Society (LLS) Light The Night Walk help support the research of blood cancer treatments that save lives. The Light The Night Walk brings together families and communities to honor blood cancer survivors, as well as those lost to the diseases, and our team is helping to shine a light on the importance of finding cures and providing access to treatments for blood cancer patients. Without generous community partners like Baxter Subaru, LLS could not fund the research of such treatments as targeted therapies that zero in on cancer cells and kill them or immunotherapy drugs that use a patient's own immunes system to kill cancer. Friends, families and co-workers form fundraising teams, and millions of consumers help by donating at retail outlets. These efforts culminate in inspirational, memorable evening walks in over 200 communities across North America each fall. Thank you Baxter Subaru for bringing us all closer to living in a world without blood cancers! Below are just a few pictures from this year’s event.

Boys and Girls Clubs of the Midlands  –  Cara C

Thank you, Baxter Subaru, for sharing the love with Boys & Girls Clubs of the Midlands! The generosity from the 2018 Subaru Share the Love Event impacts more than 7,000 youth in our Clubs. This gift ensures our children and teens have a safe place where they can receive a hot meal, academic support, career and character development, and learn to lead healthy lives. Support from Subaru allows us to provide high-quality programming, from STEM to literacy to the arts, to more than 2,000 members each day. With your support, youth like Tony have been able to overcome difficult challenges in life and find positive role models and leadership opportunities through Boys & Girls Clubs. In fact, Tony was a recent Youth of the Year recipient and is now a leader among his peers. "The Club has given me a safe place and has started laying a path that will undoubtedly lead me to future success." Thank you to Baxter Subaru for believing in the potential of all young people like Tony!

Baxter Subaru Loves to Care  –  Jenna S

The afternoon of June 26th, LLS was lucky enough to team up with Baxter Subaru and spread love, hope, and warmth to patients at Nebraska Medicine. After Tom Huber, the General Manager at Baxter Subaru, and his team showed up we were met by the wonderful staff at Nebraska Medicine. Including Dr. Matt Lunning and his family, and LLS Board Member, Robbe Peetz, PA-C from Nebraska Medicine. Both Dr. Lunning and Robbe Peetz are implemental support for blood patients at Nebraska Medicine and work hard to team with LLS in making sure patients receive the care they need. Dr. Lunning plays a big part in the lives of patients receiving the new Car T-Cell Therapy, which is saving lives! You could feel the excitement in the air as together everyone headed up the elevators to pass out blankets to the patients receiving infusion treatments. We first met Jo Wooden, who was in for a treatment and in good spirits, she chatted with Dr. Lunning and a couple of the guys from Baxter. She was so grateful to receive the blanket, and the team from Baxter was excited to share the moment with her. The Baxter Team once given the go, ahead spread out and covered the center making sure that every patient received a message of love and warmth, no one was left out. The Baxter Team left the floor with so many feelings of love, hope, and warmth it could be felt all around!

Thank you for your donation!!!!!  –  Kelly B

I am one of several board members from The Good Life Bulldog Rescue in Omaha, NE. We just wanted to thank Michael Hui and Subaru for the extremely generous donation of blankets. These will come in handy to keep our foster pups warm and cozy during this winter season and mean so very much to us!! Thank you Michael and thank you Subaru!!

Subaru Loves Pets  –  Pam W

This past year Baxter Subaru has shared the love with the Nebraska Humane Society. Baxter was a major sponsor of our Dining with Dogs event. This evening out not only raised funds for homeless animals, it does so by involving animals who already have great homes. “Dining with Dogs” is just what the name suggests, a night out for people and their pets. This crazy fun time lets dog owners show off their pets in a safe, enjoyable atmosphere that is set up specifically to be pet friendly. The cocktail hour provides hors d’oeuvres for dogs and libations for people. Then the sit down dinner lets folks enjoy communing with other pet lovers, and of course, their pets too! By supporting events like these Baxter helps further our community’s human/animal bond while helping to raise very necessary funds for pets needing a second chance. Tail wags of thanks to Baxter Subaru for their continued support of NHS and for their animal love!

Baxter Subaru Lights the Night with LLS  –  Alisha P

Leukemia & Lymphoma Society is proud to be aligned with Baxter Subaru and their support of our community. Thanks to dedicated sponsors like Baxter Subaru, funds raised from The Leukemia & Lymphoma Society (LLS) Light The Night Walk help support the research of blood cancer treatments that save lives. The Light The Night Walk brings together families andcommunities to honor blood cancer survivors, as well as those lost to the diseases, and our team is helping to shine a light on the importance of finding cures and providing access to treatments for blood cancer patients. Without generous partner like Baxter Subaru, LLS could not fund the research of such treatments as targeted therapies that zero in on cancer cells and kill them or immunotherapy drugs that use a patient's own immunes system to kill cancer. Friends, families and co-workers form fundraising teams, andmillions of consumers help by donating at retail outlets. These effortsculminate in inspirational, memorable evening walks in over 200 communitiesacross North America each fall. Thank you Baxter Subaru for bringing us all closer to living in a world without blood cancers! Below are just a few pictures from this year’s event.

Subaru Loves the Earth helps Keep Omaha Beautiful  –  Alyssa C

Keep Omaha Beautiful had the honor of partnering with Subaru Loves the Earth for Youth Fall Cleanup (YFC). Youth Fall Cleanup offers young Omaha volunteers the opportunity to connect to the environment through meaningful community service. With Baxter Subaru's help, we had the biggest YFC in the event's 32-year-history. During the weekend of October 20-22nd, approximately 1,000 volunteers cleaned up litter at 36 different locations across the city, including local parks, trails, and school yards. In total, volunteers contributed 1,991 hours of community service over the weekend, collecting 467 bags of litter (trash and recycling) out of public spaces. Baxter Subaru hosted their own cleanup event in conjunction with the overall YFC weekend at Levi Carter Park for employee's families, customers, and community members to get involved. 65 volunteers attended this event and cleaned up 21 bags of trash and 19 bags of recycling, mostly from the lake's shoreline. We greatly appreciated the opportunity to work with Baxter Subaru, as their commitment to environmental sustainability aligns with our organization's mission to foster environmental and community stewardship in Omaha. Their support allowed Youth Fall Cleanup to have a large-scale impact on the city, and we look forward to future opportunities to work with them in advancing sustainability in our community.

Subaru Loves the Earth and Chandler View!  –  Charlene B

This spring, Baxter Subaru came to our school to help us plant the perennials sent to us by Subaru Loves the Earth. They brought tools, organic soil, and a bird feeder for our school. It was a very special evening for us as we headed off to the school board meeting afterwards to receive our US Department of Education Green Ribbon School Award. Thanks to Baxter Subaru for helping us plant our island garden with wonderful pollinator plants!

Warmth and Hope Care Packages for Cancer Patients  –  Alisha P

The Leukemia & Lymphoma Society (LLS) – Nebraska Chapter was proud to partner with Baxter Subaru in Omaha, Nebraska during June’s “Subaru Loves to Care” month to support cancer patients. A total of 80 blankets and 10 care kits were delivered to the new Fred and Pamela Buffett Cancer Center at Nebraska Medicine. LLS and Baxter executives delivered the gifts to patients undergoing treatment in the hospital’s infusion rooms. The patients were extremely appreciative of the kind gesture. It was both a humbling and touching experience to interact with the patients. One of them, a woman, said she was fighting cancer a second time. She has to win the fight, she said, because she has four grandchildren to live for. The warrior grandmother proudly posed for a photo with her blanket and Baxter staff. Baxter General Manager Michael Bennett told LLS that her bravery and positive demeanor made him teary. The entire experience was life-changing for each of us. We can’t thank Baxter Subaru enough!

Easter Egghunt  –  Ashley E

Here at the Westside Boys & Girls Club, we held our 3rd Annual Easter Egg hunt. Baxter workers came out and did a fantastic job helping with the games, bounce house, food, etc. It was really nice to see the Baxter workers talking to parents and members, helping out whether it was with carrying trays for families to the tables or assisting where needed. They even bust a move with the kids while the DJ played some of their favorite songs. It was nice to see the look on the members face when they saw that even grown ups can dance! We were so grateful to have a group of people that dedicated their weekend to making sure our event was successful. Thanks Baxter!!

Omaha Burke High School Mural Story  –  Brian A

The art department at Burke was contacted by our local Subaru dealer and Brent McCoid specifically about a mural project in the newly renovated waiting area of their showroom. The art teachers discussed how to approach this request and which students we should include. We talked about the art club or the painting students or the Advanced Placement students. We settled on the AP students since their class period was the lunch hour and potentially the best to travel to the dealership to work. Next we approached the students themselves and they were very eager for the opportunity. The students were willing to go during class to the dealer and some were able to work after school, but not many. This group is a very involved group who are balancing school groups and clubs with sports and part time jobs. In the end we decided to create the murals on large canvases to be installed at the dealership. We then met with Brent and another employee during class and bounced ideas off of each other. The students had some sketches and we ended up combining some of the designs to narrow down to 4 ideas that involved children and of course, Subaru cars! When then spent every class period and many working lunches over the next 4 weeks to create some vibrant, creative, imaginative murals to hang at the dealership. The students were literally painting still as we walked out of the classroom to deliver the paintings. The kids worked extremely hard and learned a LOT about commissioned artworks!

Baxter Subaru raises over $10,000 for Make-A-Wish!  –  Lauren P

Baxter Subaru raised over $10,200 to help make more Nebraska wishes come true during the Subaru Share the Love Campaign. Baxter's gift will fully fund a wish from a child battling a life-threatening medical condition in Nebraska. We truly appreciate Baxter Subaru's support of our mission, we thank every staff member who shared about the power of a wish and the impact it has on our children.

Nebraska Humane Society & Baxter Subaru  –  Pam W

Animals at the Nebraska Humane Society are incredibly lucky to have Baxter Subaru in their corner. The dealership has been an active partner of the shelter, sponsoring our Walk for the Animals and encouraging their employees to participate. The “Walk” is our biggest annual fundraiser and allows everyone, from runners and joggers to cat nappers and couch potatoes, the opportunity to help homeless animals. Walking with our dogs is so simple, but it strengthens the human-animal bond, and allows our entire community to engage and be a part of our mission. In 2017 Baxter furthered their commitment to helping animals by offering a memorial for a little abused dog who was, coincidentally, named Baxter. The Baxter memorial fund will continue to help animals on a yearly basis. Our goal is to rescue and return, or rehabilitate and rehome, animals who need a second chance. With Baxter Subaru’s support, we are making that happen. We offer up a huge tail-wag of thanks to Baxter Subaru for their love promise in championing the cause of homeless animals in Omaha, Nebraska.

Subaru and Omaha Children's Museum  –  Michelle C

In 2016, Omaha Children's Museum celebrated its 40th birthday as a special place where young children can engage their imagination and create excitement about learning. As our 40th anniversary sponsor, Baxter Subaru was a part of each and every celebration in this milestone year for the museum and played a major role in supporting our exhibits, special events and so much more. What is unique about partnering with Baxter Subaru is their commitment and dedication to being a part of the collaboration, supporting exhibit design, creative marketing, and ultimately serving families within the Omaha community. We are so proud we could share this momentous year for Omaha Children's Museum with an organization like Baxter Subaru.

Boys and Girls Club of the Midlands  –  Ivan G

We cherish our partnership with Baxter Subaru and being part of the Love Promise. Baxter Subaru have involved their employees with several of our Clubs and have taken a hands on approach with sharing the love. The share the love campaign has also given a higher profile to the Clubs in Omaha and Western Iowa that have allowed us to garner additional support, which can be added to the Subaru contribution, to offer our cutting edge programs in literacy, STEM, graphic arts, digital arts, traditional arts, character and leadership development and healthy lifestyles to more than 2,000 members per day. It’s partners like Baxter Subaru that make Omaha a tremendous community that is always striving to be better and always looking out for fellow citizens in need. Our mission focuses on serving the kids who need us most and helping them become productive members of society and Baxter Subaru helps us fulfill that promise to our members by fulfilling their love promise in the community!